migros is one of the largest supermarket chains in switzerland. it is a cooperatively organized association of various companies active in retail, industry, and services. migros was founded in 1925 by gottlieb duttweiler and has grown into one of switzerland's largest employers. in addition to food, migros also offers clothing, household goods, electronics, and much more. the chain is also known for its culture percentage initiative, where a portion of the revenue is invested in cultural, social, and educational projects.